Spot varnish is similar to tactile varnish, drawing attention to a specific part of your product label. However, while tactile varnish achieves this with dimensional texture and sheen, spot varnish primarily creates a visual contrast when juxtaposed with areas the spot varnish was not applied.
Benefits of Spot Varnish for Product Labels
Spot varnish highlights key aspects of your product label, making specific areas visually pop out. In addition, the contrast in sheen gives your product packaging an elevated visual appeal, which can increase brand awareness. Spot varnish is also a cost-effective specialty finishing method, so your business can save money without sacrificing a luxurious aesthetic. Lastly, spot varnish can be applied to various quality substrates and combined with other specialty finishing techniques.
At K. Sidrane, our product packaging experts are always here to help. Contact us today to learn more about our specialty finishing options or any of our other product packaging and labeling services.
