Variable data printing streamlines the specialty product label printing process, creating unique, individualized labels in a single print run. In addition, creating varying versions of the same label provides several additional benefits.
The Benefits of Variable Data Printing
- Enables you to easily label different lot numbers
- Helps keep track of production runs on specialty products
- Ability to create unique barcodes or QR codes
Additionally, variable data printing can be integral to your marketing strategy. For example, you can create different labels for the same product, each designed to appeal to a particular segment of your target market. Variable data printing can also work hand-in-hand with our anti-counterfeiting solutions, including micro-text and invisible security ink.
