Wine Label Printing for Wineries and Private Labels

With so many wine bottles on the shelf to choose from, how do you make sure yours is the one that stands out? The team of wine label printing experts at K. Sidrane have a plethora of solutions for you to make sure that consumers are drawn to your bottle first.

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Shelf Appeal

Per a recent Nielsen study, more than two thirds of Americans do not enter the liquor store with a bottle of wine in mind for purchase; they are browsing the aisles for one once they arrive. In this case, many consumers will choose their wine bottle based on the attractiveness of the wine label alone. As a winemaker, it is important to remain cognizant of this when deciding how to label and brand your product, because custom wine labels are doing the selling before anyone reads the varietal.

Pressure Sensitive Labels

With an abundance of design elements to choose from, pressure sensitive labels tend to be the go to option for wine decoration.

At K. Sidrane, our pressure sensitive wine labels are available in an expanding variety of substrates and films; you will not have an issue finding one that conveys the right message to your brand’s target market. And when you go with one of our specialty water resistant adhesives, you will not need to worry about your wine label sliding off into the ice bucket.

Paper substrates in a wide range of tones and textures are the most popular choice for wine bottle labeling. We offer dozens of color options from stark white to natural tones to deep black, as well as the ability to print a background color in any hue. This provides your designer unlimited range to get creative and make your branding pop the way it deserves to.

One of our favorite options for innovative winemakers is printing the label on paper made from grape waste sourced from wine production. It is not only eco friendly, but lends a beautiful and sophisticated look to the product, in addition to elevating your bottle’s story.

Specialty Finishing

Sometimes getting the attention of a high end consumer takes a high end approach to labeling your products. Try a foil stamp or tactile finish to give your wine labels an additional level of depth, color contrast or texture and enhance the overall look of the wine bottle.

K. Sidrane is one of the only commercial printers on the east coast with the DigiJet digital finishing module, ground breaking technology that allows us to take your special finishing requests to the next level of precision and detail. Contact us so one of our label experts can show you some of the unique details now available in wine label printing.

Shrink Sleeves

Our flexible shrink sleeves can conform to the size and shape of any wine bottle. Shrink sleeves are extremely durable and provide your wine bottles with a sleek look whether being applied to the entirety of your line or a special seasonal release.

Have a bottling date coming up? Reach out to see how K. Sidrane can upgrade your wine label to make sure it is picked off the shelf by more consumers.

What Wine Labels Have to Do

A wine label is judged by hand as much as by eye. The customer picks the bottle up before deciding, so the stock, the finish and the way the label meets the glass all register before a word is read.

Paper Does the First Work

Wine is one of the few categories where uncoated and textured paper still dominates, because the hand of the label is part of the price signal. Felt, laid, cotton and natural tone stocks read as considered where a glossy film reads as mass market. Those papers print differently from coated stock, with more dot gain and softer detail, so the artwork is prepared for the material rather than dropped onto it. Grape waste paper takes this further, putting the vineyard itself into the label.

Ice Buckets and Condensation

White, rose and sparkling wine spends part of its life in an ice bucket or a cooler. A paper label with a standard adhesive lifts and wrinkles the first time it goes in. Water resistant adhesives are specified for exactly this, so the label stays flat through the chill and the condensation that follows.

What a Wine Label Must Carry

A wine label carries a brand name, a class or type designation, alcohol content, net contents, the name and address of the bottler, the required government warning, a sulfite declaration where applicable, and for many wines an appellation of origin and a vintage. Federal approval is required before a label can be used, and individual states add their own rules on top. Requirements change, so confirm the current ones with your regulatory advisor before going to print. The practical effect on design is that the mandatory copy usually lands on the back label, which is why so many wine programs run as a front, back and neck set rather than a single piece.

Front, Back and Neck

Most wine labels run as a set. The front carries the brand and the varietal, the back carries the mandatory copy and the story, and the neck or a small vintage label carries the year. Splitting the vintage onto its own piece means a new vintage only reprints one small label rather than the whole set.

Foil, Emboss and Raised Texture

Foil stamping, embossing and tactile finishes are what separate a shelf presence at forty dollars from one at twelve. A single foil mark on textured paper does more than a full color photograph on gloss, because it is felt as well as seen.

Wine Label Printing Questions

What stocks are available for wine labels?

An expanding variety of substrates and films, with paper in a wide range of tones and textures the most popular. Dozens of color options from stark white to natural tones to deep black, plus the ability to print a background color in any hue, and paper made from grape waste sourced from wine production.

Will the label survive an ice bucket?

Yes, with one of our specialty water resistant adhesives, so your wine label will not slide off into the ice bucket.

What specialty finishes can go on a wine label?

Foil stamps and tactile finishes for depth, color contrast and texture. K. Sidrane is one of the only commercial printers on the east coast with the DigiJet digital finishing module for finishing at a higher level of precision and detail.

Do you offer shrink sleeves for wine?

Yes. Our flexible shrink sleeves conform to the size and shape of any wine bottle, for a full line or a special seasonal release.

Can you meet a bottling date?

Reach out with your bottling date and we will work to it.

Is this for wineries or for personalized gift labels?

Wineries and private label programs. If you are looking for a few personalized labels for a gift bottle, this is not the right service.

Get a Quote on Wine Label Printing

Send your bottle, the stock you have in mind, your bottling date and the quantity you are planning, and we will quote your wine labels or shrink sleeves. K. Sidrane is a third generation label and packaging manufacturer at 24 Baiting Place Road in Farmingdale, New York.

Get a Quote 631.393.6974